Can interact with a business is

RABIULISLAM880

of ways a consumercontinually increasing. 15 years ago, the average consumer typically used two touchpoints when purchasing an item, and only 7% regularly used more than four. Today, consumers use nearly six touchpoints on average, with nearly 50% regularly using more than four. Omnichannel marketing also impacts customer loyalty, with companies that adopt omnichannel strategies achieving customer retention rates 91% higher than those that don't. The position of omnichannel marketing is undeniable, currently the majority of companies (55%) do not have a cross-channel strategy. To stay ahead,


brands need to ensure it is part of their B2B marketing strategy in 2021. It is vital that businesses Rich People Phone Number List present a uniform and consistent voice and message across all mediums. This includes digital channels like the company website and social channels, as well as physical storefronts. Source: https://financesonline.com/what-is-omnichannel-marketing/ B2B Marketing 2021 Trend 2: AI By 2025, global data will grow 61% to 175 zettabytes.





As the amount of data collected and transferred grows, Artificial Intelligence will become increasingly important to businesses, giving them the ability to make sense of ever-larger amounts of data in real time. According to Forbes, marketing and sales prioritize AI and machine learning more than any other department in businesses today (40%). Artificial intelligence has a number of applications in marketing. For example, AI can be used to leverage technology to improve the customer journey. It can also increase the return