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To get started, you need to do a keyword analysis and figure out which one is right for you. In short, there can be no evergreen content that doesn't have a keyword that is regularly searched by Internet users. analysis tools to find the topic you want to become a point of reference for. If the trend is good, you can start writing an article as you always have, taking into account all the SEO rules that we have always taught you, such as the title, meta description, H2s and images with SEO alts .
Golden rule of evergreen: try to never refer to the publication date in the text , and if you can, remove the date from the post , so as to make it current at any time of the year. In this way, not only will the user not be able to trace the date, but you will be able to make bgb directory changes to the article at any time, thus keeping it constantly updated to further enhance its ranking factor.
If you already have a smattering of blogging and on-page SEO , you will certainly know the importance of internal links, especially on your new WordPress platform. Hyperlinks perform two main functions: they improve your ranking on Google (if you use them well) and help users reach the articles that could really interest them. When you create a link in an article, therefore, it is important that you decide to follow some SEO rules that could help you make a difference in the ranking phase.
Select anchor text
The WordPress internal linking system is very simple and allows you to search through keywords to identify a potential article to link. Basically, all you have to do is choose your anchor text carefully, select it, and paste the destination URL with the appropriate function . If your articles start to become numerous, the internal linking system comes to your rescue. In fact, you will not need to retrieve the article you were looking for, but you can simply enter the keyword and you will receive all the potential relevant results on the screen. The arrival of Gutenberg has further facilitated the link “picking” process, allowing you to insert hyperlinks in a short time and without the possibility of making mistakes.
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